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Sony introduces the world’s toughest and fastest SD Card

Sony introduces the world’s toughest and fastest SD Card

Sony announced a brand new innovation in storage media with the launch of the “SF-G series TOUGH specification”UHS-II SD card. Addressing the needs of photographers who are reliant upon their photographs remaining safe when their SD cards are removed from the camera, the new SF-G series TOUGH specification range combines the world’s fastest read and write speeds with an ultra-rugged design that is bend proof to 180N, and drop proof to 5 metres.

For photographers who are fighting against the elements to get the perfect shot, the SF-G series TOUGH specification range of SD cards are also waterproof with an IPX8 rating and dustproof with an IP6X rating.

The new SF-G series TOUGHspecification range of SD cards are 18 times stronger than the SD standard[ix] with world’s first monolithic structure (one-piece molding, no empty space in the card) and materials of high-grade hardness, unlike conventional SD cards with a thin, 3-part ensemble. They areprotected against typical physical damage that can affect conventional SD cards such as a broken plastic casing, broken data protection lock and broken connector ribs. This has been achieved through a new means that it is the world’s first rib-less SD card with no write protection switch. These developments ensure that the SF-G series TOUGH specification is more resistant to bending and easy to break parts are removed entirely and has been engineered by Sony to deliver the best balance of hardness and toughness. Completely sealed with one-piece molding structure, no waterdrop, dust or dirt is not allowed to come into the card, meeting highest grade of waterproof (IPX8) and dustproof(IP6X).

Unleash the power of the camera

In an industry trend, driven by Sony, full-frame mirrorless cameras such as the α9 and α7 series are packing in more and more performance in both stills and video performance. These high-end cameras rely on fast memory cards to maximise their performance and with professional photographers now using SD cards more frequently, users are demanding the levels of reliability and durability associated with other professional card types. With the world’s fastest write speed of up to 299MB/s, buffer clearing time is minimised. This allows the photographer to shoot many frames per second and capture the action that they want. The SF-G series TOUGH specification range also supports V90, the highest standard of video speed class, making it an ideal companion for shooting high resolution video.

Furthermore, transferring high capacity photo and video files is made simple with the SF-G series TOUGH specification, thanks to a read speed of up to 300MB/s. This is another world’s fastest which dramatically enhances workflow efficiency after the shooting is all wrapped up. In a further acknowledgement of the practical needs of photographers, the SF-G series TOUGH specification range feature bright yellow banding design, making the card easier to spot in dark shooting conditions.

Ultimate Assurance

SF-G series TOUGHspecification SD cards offer a series of further features, designed to give photographers peace of mind. These include an ‘SD Scan Utility’ which allows the user to check that the card is good condition and File Rescue Software[x] which can recover data and photos that might have accidentally been deleted. Furthermore, SF-G series TOUGH specification SD cards are also X-ray proof, magnet proof, anti-static, temperature proof and feature UV Guard.

 

Pricing and Availability

The SF-G TOUGH series of memory cards will be available in 32GB, 64GB and 128GB capacities. They will launch in Europe from October. Full product details are available at: http://www.sony.net/sfgt/

[i]As a consumer SD card, Sony investigation as of August 2018.

[ii]Performance is 18x stronger compared to SD bending test specification of 10N

[iii]Bend proof to 180N

[iv]Drop proof to 5m

[v]As a SD card of 2.1mm thick. Conformance to ribless card specifications of Standard Size SD Card Mechanical Addendum 6.0. Sony investigation as of August 2018.

[vi]As of August 2018, Sony investigation.

[vii]Based on Sony internal testing. Transfer speeds vary, and are dependent on host devices, the OS version or usage conditions. To effectively utilize the product’s high-speed capabilities, your compatible device must support UHS-II. Sony investigation as of August 2018.

[viii]Conformance to IP68 standard. We cannot guarantee against damage to record data or card in all situations and conditions.

[ix]SD standard withstands 10N force, while this card withstands 180N force.

[x]Downloadable from the Sony Support site

2018090111 / 01.09.2018 / Electronic-components / SONY /

Sony develops CFexpress Type B memory card boasting ultra-fast read and write speeds of up to 1700MB/s (1) and 1480MB/s (1)
Sony develops CFexpress Type B memory card boasting ultra-fast read and write speeds of up to 1700MB/s (1) and 1480MB/s (1)
Sony today announced the development of the CFexpress Type B memory card (CEB-G128), a new ultra-fast next generation memory card (2) that is ideal for professional and industrial use. With its super-fast speedof up to 1700MB/s (read) along with highly reliable toughness, this memory card supports the future evolution of digital devices.
.....
Sony introduces the world’s toughest and fastest SD Card
Sony announced a brand new innovation in storage media with the launch of the “SF-G series TOUGH specification”UHS-II SD card. Addressing the needs of photographers who are reliant upon their photographs remaining safe when their SD cards are removed from the camera, the new SF-G series TOUGH specification range combines the world’s fastest read and write speeds with an ultra-rugged design that is bend proof to 180N, and drop proof to 5 metres.
.....
Sony introduces the world’s toughest and fastest SD Card
Sony completes Pro memory card line-up with new CFast range
Sony completes Pro memory card line-up with new CFast range
Sony today announced the launch of a range of high performance CFast memory cards designed to meet the needs of professional photographers and videographers. The new G Series CFast responds to the ever increasing capabilities of high-end DSLR and 4K cinema-grade broadcast cameras, offering lightning-fast write speeds of up to 510MB/s and read speeds of up to 530MB/s.[i]
.....
Sony’s Network Video Management System Delivers Expanded Recording, Content Management and Monitoring
Network video recorder & Network video management software support all Levels of Network Camera Formats, including 4K
.....
Sony’s Network Video Management System Delivers Expanded Recording, Content Management and Monitoring
Sony enhances its 4K medical workflow with the first 4K surgical recorder, opening a new era for surgical workflow solutions
Sony enhances its 4K medical workflow with the first 4K surgical recorder, opening a new era for surgical workflow solutions
.....
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Calendary
hardware+tools, Dubai, UAE, 7.6.-9.6.2020
Automechanika Dubai, 7.6.-9.7.2020
ELEKTRO 2020, MOSCOW, Russia, 8.6.-11.6.2020
PCIM Asia, Shanghai, 1.7.-3.7.2020
SMTconnect 2020, Nuremberg, 28.7.-30.7..2020
PCIM Europe, Nuremberg, 28.7.-30.7.2020
SPS Automation Middle East, Dubai, 20.8.-21.8.2020
Intersec Buenos Aires, 26.8.-28.8.2020
Automechanika Frankfurt, DE, 8.9.-12.9.2020
BATTERY JAPAN, Osaka, 9.9.-11.9.2020
IMTS2020, 14.9.-19.9.2020, Chicago, IL
Interlight Russia, Moscow, 14.9.-17.9.2020
Prolight + Sound NAMM, Moscow, 17.9.-19.9.2020
NEPCON Nagoya, Japan, 21.10.-23.10.2020
Prolight + Sound Shanghai, 28.10.-30.10.2020
SPS 2020, Nuremberg, 24.11.-26.11.2020
NEPCON Japan, Tokio, 20.1.-22.1.2021
ISE 2021, Barcelona, Spain, 2.2.-5.2.2021
DistribuTECH, 9.2.-11.2.2021, San Diego, CA
BATTERY JAPAN, Tokyo, 3.3.-5.3.2021
BATTERY JAPAN, Osaka, 29.9.-1.10.2021
DistribuTECH, 25.1.-27.1.2022, Dallas, TX
DistribuTECH, 7.2.-9.2.2023, San Diego, CA
DistribuTECH, 23.1.-25.1.2024, Indianapolis, IN
DistribuTECH, 11.2.-13.2.2025, Dallas, TX
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The ISS Design Challenge ...
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Mouser Electronics Warehouse Tour with Grant Imahara
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