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DigiKey Unveils Updated Logo and Brand
Brand refresh reflects company’s evolution and commerce leadership position

DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, today unveiled an update to its brand system including a refreshed logo, updated color palette and typeface, tagline, simplified name and updated brand voice. The new look was debuted at the EDS Leadership Summit in Las Vegas and will roll out throughout 2023.

“For 50 years, DigiKey’s focus has centered on accelerating progress for every engineer, designer and builder,” said Dave Doherty, president of DigiKey. “Our updated look and feel reflects that inspirational progress, our leadership position in the industry and our commitment to digital experiences and solutions that move goods and ideas forward.”

The updated logo and brand system is an evolution of the company’s historic look that allows for design flexibility across digital platforms while reinforcing an engineered feel in a more modern, timeless way. It was designed to emphasize progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective. The refreshed brand identity also features a simplified company name to better reflect its deep technical product and digital solutions portfolio.

DigiKey partnered with Lippincott, a global creative consultancy, to refresh the brand’s iconic elements while conveying modernity. “Our design work on DigiKey’s brand refresh combined its legacy of success with the vision for future opportunities and growth,” said Tim Cunningham, senior partner, brand strategy at Lippincott. “The new brand system supports the core business and creates paths for bolder moves within an innovative industry.”

An overview of the updated brand system can be viewed here.

For more information on DigiKey, visit www.digikey.com

 

2023061001 / 10.06.2023 / Various / Digi-Key Electronics /

DigiKey and 3PEAK Establish Global Distribution Partnership
DigiKey announced today its expanded product portfolio through a strategic global distribution partnership with 3PEAK, a high-performance developer of semiconductor technology.

DigiKey Launches Season 3 of its "Farm Different" Video Series
DigiKey has launched season 3 of its "Farm Different" video series, sponsored by Analog Devices, Inc. (ADI) and Amphenol Industrial.

DigiKey Adds Over 450 New Suppliers and 1.7 Million New Parts in 2023
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, announced today that it expanded its portfolio in 2023 by adding more than 450 new suppliers across their core business, DigiKey Marketplace and Fulfilled by DigiKey program. The company added more than 1.7 million new accessible parts, including 230,000+ parts with inventory available to sell, across its core business in 2023.

DigiKey Stocks New eFuse Reference Design Product from Vishay
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, announced today that the EFUSE-48V100A reference design product from Vishay, a global technology leader in discrete semiconductors and passive components, is now available for purchase globally from DigiKey.

DigiKey’s 15th Annual DigiWish Giveaway Kicks Off on Dec. 1, 2023
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment is excited to launch its 15th annual DigiWish Giveaway on Dec. 1, 2023. As the holiday season approaches, DigiKey is selecting 24 lucky winners to start the celebrations early, as part of the company’s continued mission to help engineers, designers and makers accelerate progress.

DigiKey to Showcase Automation Offerings at SPS Debut
The Smart Production Solutions (SPS) trade show is the largest automation show in Europe

DigiKey Adds 300 New Suppliers in First Half of 2023
Notable suppliers include Alps Alpine, Ambiq Micro, Amphenol LTW, HELUKABEL and Zettler Magnetics

DigiKey Receives Distribution Excellence Award 2023 High Service Level from Sensirion

DigiKey Adds 175,000+ New SKUs Year-to-Date in 2023

DigiKey Unveils Updated Logo and Brand
Brand refresh reflects company’s evolution and commerce leadership position

Digi-Key Launches Supply Chain Transformed Season 2 Video Series
Second season explores building flexible, agile and resilient supply chains

Digi-Key Launches Global Capability Centre in Bengaluru
Digi-Key Electronics, which offers the world’s largest selection of electronic components and automation products in stock for immediate shipment, has launched its first Global Capability Centre (GCC). The 30,000 sq. ft. facility in Bhartiya City, Bengaluru, India, was recently inaugurated with the presence of several key leaders from Digi-Key and its support partner, SMC Squared (SMC2).

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Calendary
sps Italia, Parma, 28.-30.5.2024
SENSOR+TEST 2024, 11.-13.6.2024, Nuremberg, DE
electronica 2024, 12.11.-15.11.2024, Munich, DE
DistribuTECH, 11.2.-13.2.2025, Dallas, TX

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